2024 Lotus Emeya: This Is It

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As it turns out, you don’t. You pivot to “luxury performance,” expand your lineup to include a hypercar and a crossover, and drown out the cries of the fifteen Elise owners who care with all that sweet, sweet lifestyle-buyer cash. Then, to reinforce that performance pedigree, you cram 905 horsepower into a four-door grand tourer, and call it the Emeya. Simplicity and lightness are dead, long live speed.

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Lotus hasn’t announced pricing for the Emeya, but the company expects the tourer to go on sale sometime next year. The days of the uncompromising, ultralight track car are dead — now is the time of zero-to-60 racing four-doors.

Inside, the Emeya is replete with luxury appointments. Alcantara, Nappa leather, aluminum — all the usual high-dollar accoutrements are here and accounted for. Lotus claims the car’s interior is “a space with many luxury materials and tactile surfaces,” which just means “a place where the things are nice to touch.” What more can you ask for in a car, really?

Photo: Lotus

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For that famed Lotus handling, the Emeya features computer controlled air ride suspension, which is pressed to the ground by active aero in the car’s body. Lotus hopes that this suspension, paired with the dual-motor AWD drivetrain and “race-grade braking system,” will make the Emeya a true driver’s car.

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Photo: Lotus

Electric cars have a problem, one that’s unrelated to charging or range or the environment: They’re just too dang heavy. For Lotus, traditional purveyor of lightweight, nimble track cars, this presents a real struggle. How do you stick to “simplify and add lightness” in the electric age?