Big Oil Using TikTok To Convince Young People They’re Good


Shell enlisted the help of a TikTok user — also known as an influencer (ew) — who calls herself “our Filipino grandma” to boast about the company’s fuel rewards program, and talk up the convenience of the discounts in order to portray the oil giant in a positive light.

Big Oil is trying to woo young people via TikTok and Instagram in an effort to change the public’s perception of their role in climate change. Oil companies such as Shell and Exxon are apparently trying to start ’em young with marketing campaigns disguised as innocuous posts on social media platforms, according to the Washington Post.

Yeah, I’m gonna call bullshit. Rather than trying to show people how many cents they can save per gallon of gas, it’s quite clear that the company is trying to rub shoulders with a younger demographic, meanwhile greenwashing its massive fossil fuel operations.

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“They are trying to win the trust of a younger generation,” said Sam Bright, DeSmog’s U.K. deputy editor. “They’re not just promoting a particular product, but trying to alter their perception in the public eye and maintain their social license.”

For its part, Shell is trying to leverage the available exposure on TikTok and other platforms, adding that the company wants to show its audience there (kids and teens) that it’s diligently transitioning to a lower emissions future:

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